Warm & Sunny

I went down to SUNNY, WARM Florida last Friday to shoot for A Z.  This is a continuing campaign for Nexium where I've shot in Philadelphia, Chicago & now Florida.  I'm following a film/video crew to all these exotic locations where they're shooting patient testimonials.  At some point during the filming, when time permits I take the patient into my makeshift studio and have fun with them!  I set up anywhere there is enough space to shoot on a white seamless.  In Chicago I shot in a neighbor of the patients living room.  In Philly I shot in a bed room and down in warm Florida it was the garage!  By far the best & roomiest spot!  Chicago had no less then a foot of snow on the ground when I got there!  Needless to say Florida was a warm welcome!  So welcome I decided to bring my son along for an inprompto vacation.  I gave him a camera to shoot while I was shooting. He, we had a blast!   

The people on the white:  The client Tim jumping over the scooter.  Ron the film director - jumping!  And the patient's son Kyle standing on the scooter.  Then of course there is my son shooting me while I was shooting him.  There is a shot of me and Tim.  Then there is a shot of some of the clients beating me!  It's a rough job being a photographer! And the rest are just shots from around the shoot! 

Philadelphia Panoramic

A client wanted me to shoot a city scape panorama from their offices located about 15th & Market here in Philly.  The job was shooting their employees working and interacting with one another.  The panoramic was an after thought which I kind of thought would be fun.  We had to go to the building at night and shot this from their roof.  It's a combination of 18 shots put together to make the final image.  The image was used in their brochure.  When the building owners saw the image they bought it from me and blew it up to ten feet wide and it now hangs in their lobby.  

Kitty-Litter Cake

A few weeks back I was asked to shoot a job for Digitas Health for a product that helps with dry mouth. (They have drugs for everything!) The idea was to create a piece of cake that just by looking at it would make your mouth DRY.  The A.D. came to me and asked if I had any ideas as to how to achieve this.  He knew or thought the cake should be made of sand.  

I knew that it required a great prop?  SO I called my food stylist & chef exstrodinaire - Iris Richardson.  I use prop stylists as well but thought Iris would be a better choice as we were still creating a piece of "food".  Iris & I have been working together for years on food ads, menus & cook books.  So here was our first assignment together that we had to make something look like food but look un-editable.  She made a bunch of different cakes made of sand.  In person they looked - dry.  But once in front of the lens the sand took on the essence of sugar.  And they all started to look- editable.  We showed the client and brainstormed more ideas as how to make it look drier. 

SO back to the studio Iris went and thats when the proverbial light went off in her head.  Actually it was her cat using its kitty-litter box!  She decided to make the cake out of kitty-litter!  And that was the winner!  The Kitty-Litter Cake. 

Happy New Year

Way to long since I've updated this.  HAPPY NEW YEAR!!  

This past month I've been shooting for AstraZeneca.  They have sent me from New Orleans to Boston and many places in between!  Working on a project called The Day in the Life of AZ.  It's been a lot of fun.  All the shooting has been a photo-journalistic style.  It's a bit of a departure from how I normally shoot but I loved it!  Meaning natural lighting, a minimal amount of equipment to lug around and a very small crew.  We shot fast and as unintrusive as possible.   

I was back up to Boston this past Monday for the AZ shoot.  As I was sitting on my Southwest flight waiting to depart for Boston about ten secret service agents entered followed by Vice-President Elect Joe Biden and his wife.  They sat two rows in front of me surrounded by secret service.  Way to go Joe!  Flying coach on Southwest!  Sorry no pictures.