I got a call from my rep Ken Leyden to go to Orange County Choppers head quarters and photograph Paul Teutul Sr & Jr. along with race car driver Tony Stewart. The project was for
GlaxoSmithKline and their new pain relief medicine called GOODY'S. It's a powder you mix with liquid and drink. GSK wanted a new ad campaign and hired an agency in North Jersey. Which in turn saw my book -hence the job! We loaded up the car - well Justin loaded up the car - and Peter, myself & Justin set out on he journey. I would be responsible for the "white-set shots" while Peter, my business partner would shoot more journalistically out in the shop - where they make the choppers. It was very exciting! Truth is I never saw the show Orange County Choppers - not till after the shoot and I'm not a race car fan. Sorry Tony. But who's to say that can't change! After 4ish hours of driving for an early morning shoot and four gallons of coffee between the three of us we arrived in desperate need of the bathroom! Thank G-d we were early!
Everyone was great! Paul Sr. has a sarcastic sense of humor but once in front of the camera puts on a persona as being tough as nails. His son Paul Jr was constantly joking - on & off the set. When Tony Stewart showed up I didn't know what to expect. He is a very down to earth guy. So what he just flew in on a private jet and had a small entourage he traveled with. He was easy to get along with.
The shoot lasted all day. We had a good time dealing with all the designers & art directors and talent. There also was a video crew who was taping for an upcoming episode. Who knows you might even see us on one of the shows!
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